So Foruchizu has launched in Isetan!

If you are new here (in that case, take a seat and fill in the form wtf), Foruchizu is a brand that my addiction Cheesie and I have been working on.

We’ve only started out but were very lucky to be able to work with Isetan to put up a Foruchizu pop-up store in Isetan KLCC for the whole month of December (Christmas shopping!).

The Foruchizu X Isetan collection is a special collaboration collection with Isetan only.  Cheesie and I are working to launch our website so those not in KL or Malaysia can have access to it too 😀

Anyway, about the launch!

The night before the launch, I went to Isetan at like midnight to check on setup.  This was the empty shelf before we plonked merchandise on.

Isetan prepared signs with us on ’em!

Hayley the Isetan buyer going crazy hahaha.  I compassionately folded the pants for her wtf.  But turned out I think she thought it’s nicer to hang them so all my folding effort went to waste.

Foruchizu is a part of the Isetan X Vivi Christmas promo!

Half set up store.

Short description of Foruchizu <3

The next day Cheesie and I went to KLCC in the morning and the popup store blew us away hahahaha.

We went around fingering all the fabrics and pieces and slowly soaked everything in.  Both of us touched until felt like crying cos it’s like a dream come true T_______T

Gorgeous pink shimmery deco!

Tassel earrings on display.

The accessories section!

Side view.

We have a lot of monochrome items (tops, dresses and bottoms) for easier matching and wearing for work or fun.  We also have a lot of gold and metallic for the festive season as well as this season’s “in” color, royal blue.

Some knitted tops and wool items for those who wanna take a trip overseas too. ^^

iPhone and S3 cases!!

Pearl-embellished dress/top.

Loved this dress!  So simple yet quite sexy.  I like long sleeved dresses now.

And this zigzag striped top with  embellishments on the collar too.

Leopard print studded bag.  Some of the bags available are real leather btw!

A look at the Isetan brochure.  Quilted faux leather pants, dual color shirt and dress.

Here’s a list of activities going on in December!

These are the things you should know.

1. Japanese street style contest

Going on until Dec 7!  Submit a photo of yourself dressed in your best Japanese style (full body) with full name, IC, contact number and email to customer@isetankl.com.my. 10 will be chosen for the Japanese Fashion Styling Workshop on Dec 15 and also a free goodie bag!

2.  Love Japan fashion show

Fashion show happening on 8 Dec this Saturday!  Featuring Foruchizu & Isetan’s other brands.  There will be express manicures and DIY accessories!

3. Meet & Greet with me and Cheesie!

Next Sunday Dec 9 we will be at Isetan KLCC to meet our readers and customers and answer styling questions if you have! Come by at 2-4pm ok!

4.  And lastly we will have novelty items too!

If you purchase more than RM250 you will get Foruchizu novelty item for free! (it’s socks wtf.  But cute ok hahaha)

Will go to Foruchizu again sometime this week to take more pics of the merchandise.

Again thank you for your support so far!!! To those who came to Foruchizu and bought stuff!

Hope we can take more pics with you guys this weekend!